Love to Ride aims to get more people riding bikes using their website, an app, local promotion and human interaction. It works with partners which include governments and around 30,000 companies in 12 countries.

Warwickshire County Council is a partner and ran a Ride, Walk Wheel week at the end of March.

Needless to say, Coventry is not a partner. However Jaguar Land Rover Coventry has a page, although they do not currently have a subscription.